A friend of us who established this very Tyreplus franchise under the name of B-1, a tire shop. As there are many traditional franchises, the marketing ideas must be unique and fun. Fun? Yes, you heard it right.
FUN FACT 101
DOPE EYES DIRECTOR CHALLENGE!
Given a task to deliver an introduction video of B-1, we did it more than just an introduction. Due to being a new agency, spreading our visuals as much as possible was a thing to gain awareness. This is why, instead of one video, we gave B-1 4 with different styles designed by 4 different in-house directors to show how each individual can solve client's needs with diversity in creativity.